Law Firm SEO Content Writing Services

When it comes to SEO, few industries are more competitive than legal services. You'll have to have smart, well-researched, keyword-driven content to make an impact and really see a return on your investment. And that's what the content on your law firm's website is: an investment.​

If you want mediocre content, this isn't the service for you. You're going to get what you pay for - and if you're not willing to pay for the best, you're going to get so-so articles and landing pages that, frankly, just won't get the job done.

If you want the kind of content that's going to compete and put you on the map, let's talk. We write content that Google loves - and we're ready to help you round out your other high-quality SEO efforts with the content to match it.

A la carte content

Each piece of content is customized to your specific needs so that it can perform for your target market and keywords.

You'll receive a ready-to-publish article:

  • Target keywords incorporated

  • SEO-friendly formatting (headers, white space, bullet lists bookended, Hemingway grade 9 max)

  • Expertly researched

  • Links to at least three authoritative external resources, including applicable statutes and case law

  • Links to relevant internal pages on your law firm's website

  • Copyscaped to confirm originality

If you're interested in multiple pieces of content - for a complete refresh, new content for a new site, or ongoing blogging services - please contact us to discuss package pricing.

Branded Homepage*

  • Brand-focused homepage to serve as a gateway to your site

  • Length: 800-1,000 words

  • Flat rate: $250

*Not intended to rank

Landing Page

  • City-Specific Internal (e.g., Chicago Personal Injury Lawyer; NYC Criminal Defense Lawyer)

  • The homepage you intend to rank

  • Length: 2,000-2,500 words

  • Flat rate: $500

Target Practice Area

  • Commercial intent landing page for a specific area of law/practice (e.g., NYC Construction Accident Lawyer; Miami Drug Crimes Lawyer)

  • Length: 1,500-1,700 words

  • Flat rate: $350

  • Length: 2,200-2,500 words

  • Flat rate: $500

Supplemental Practice Area

  • Commercial intent landing page designed to support a primary page (e.g., fatal construction accident lawyer; excavation accidents, 2nd DUI offense)

  • ​Length: 1,000-1,200 words

  • Flat rate: $200

Evergreen Article

  • Not quite a practice area page... not quite a blog. These articles discuss content you don't want lost in the blog roll that answer some of your clients' most frequently asked questions or provide important pieces of information related to the type of cases you handle.       

    (e.g., What's Negligence?, What's My Case Worth?, What's Bail and How Does it Work?, What's the Divorce Process in [State]?) 

  • Length: 600-800 words

  • Flat rate: $120

Blog Post

  • Informational intent article designed to answer questions and drive traffic​

  • Length: 600-800 words

  • Flat rate: $120

Guest Post

  • Article submitted to a third-party for a backlink opportunity

  • Length: 600-800 words

  • Flat rate: $125-$200, depending on topic and estimated time to research

Full Website Content Overhaul

Whether you’re hanging your own shingle or have decided that it’s time to overhaul the content that’s simply not helping your law firm rank, we can help.

We offer one-time multi-content packages as well as ongoing content-creation services, both of which can be customized to your law firm’s specific needs.

*When your firm purchases any of our Content Packages or enrolls in our Monthly Content Service, you automatically receive a 15% reduced rate on all included deliverables. This discount is built into the package pricing—no extra steps, no hidden conditions.

Basic SEO Content Package

The Basic SEO Content Package will provide content that will serve as the foundation for your law firm’s website.

We’ll deliver:

  • A rank-worthy homepage

  • 10 City-Specific Practice Area landing pages designed to help your law firm rank for competitive keywords in your practice area

  • 5 Blogs and/or Supporting Articles to drive traffic from informational intent searches

This is perfect for law firms building a brand-new website or overhauling an outdated one and wanting a complete, done-for-you content foundation that’s optimized, cohesive, and ready to convert.

Flat rate: $4,000, representing savings of $690

Premium SEO Content Package

Our Premium SEO Content Package builds upon the foundational pieces crafted in our Basic SEO Content Package.

You’ll receive everything in the Basic package as well as additional content to help you rank in multiple geographic areas, get into the local pack, or build out one or more content silos.

  • 10 City-Specific* Practice Area Pages for additional markets

  • 10 Supplemental Practice Area Pages to emphasize areas of interest or specialization

  • 20 Blogs and/or Supporting Articles

  • 10 Evergreen Articles

We’ll discuss what you want to achieve and custom-build a plan that helps you succeed.

Flat rate: $7,735, representing a savings of $1365

Monthly Content Enhancement

Our Monthly Content Enhancement service strengthens the content you already have and keeps your law firm’s website growing with fresh, authoritative material.

Depending on your specific law firm’s needs, we can deliver:

  • 4-8 SEO-Optimized Blog Posts per month

  • 4-8 Evergreen Articles

  • 2-4 Supplemental Practice Area pages

  • 2-4 Geo-Specific Practice Area landing pages

  • Guest posts, as requested

This is ideal for attorneys and law firms that want to maintain momentum, stay competitive in Google searches for critical keywords in their practice area, and continually improve their digital presence.

Flat rate varies, depending on the firm’s monthly content requirements.